Have you ever walked into a model home and felt like it was “home”?  Everything was impeccably furnished.  Your first impression as you entered was WOW . . . I want it . . . I belong here . . . it just had that feeling . . . that feeling that says,“I’m home!”  Chances are it was a home that had been merchandised, as in “staged”.  Your reaction was not by chance.  The lighting, color flow, furniture, artwork as well as  accessories and background music had been  carefully selected to accentuate the homes strengths as well as downplay it’s weaknesses. The home had been “depersonalized” to appeal to the greatest number of potential buyers.  Builders have known for many years the importance of setting the scene in their model homes to evoke an emotional connection.  They want you to be able to actually  visualize yourself living there.  Visualize sipping on cold wine coolers and swimming in that pool on a hot summer day . . .  Visualize your traditional family Thanksgiving dinner in that big dining room . . . !    When this happens they know you now have a much greater buying interest in their home.  

What model merchandising has done for home builders, Home Staging is now doing for individual home sellers. In our current competitive market, which is glutted with standing inventory, you need to highlight the potential worth and added value of your home, setting it apart from all of the rest. Creating that same model home emotional connection is needed to prepare your home for a quicker, more profitable sale.  Looking through “buyers eyes”, a professional  stager is able to orchestrate a plan for you to effectively present your property to appeal to the greatest number of potential buyers, and be the home that is remembered at the end of the real estate tour.  From offering a comprehensive consultation for the home seller who wants to prepare their property to sell themselves, to those who want full design staging services for vacant or occupied homes . . . the multi levels of Home Staging are designed to be very affordable, and accommodate every listing scenario.

What is Home Staging? . . .   It is a service that is now widely considered a necessity rather than an option for home sellers who want a competitive edge in the sale of their home .  It has become a very common practice in many major cities throughout the country and , as the concept and it’s successes spread, the numbers of staged properties are rapidly increasing.